An initiative of short-form story-telling created to intrigue people into caring about food production, via joyful, surprising, “spoonful of sugar” public facing messaging
“We eat a lot of butter...”
Sizzling eggs, fast cereal and jersey cows with Shannon Finn of Cowbella Dairy + Danforth Jersey Farm
Created to reach the intended audience* where they are —
Social Media
SeedBomb stories are double-dipped in joy, beauty and whimsical surprise
* People ages 8 to 18, educators, farmers, legislators, and policy influencers
“Let me tell you about our grazing system...”
Capturing carbon with grass, cows and Sarah Chase of Chaseholm Farm
#thisishowwedoit #regenerative #dairy #farming
Shot vertically, Seed Bombs make use of tricks, ideas and methods common to contemporary social media communications, such as green-screen, time-lapse, slow-motion video and ASMR audio capture (think cows chewing grass in stereo)
Dirt Stories
A mashup of captured conversations with four New York State farmers as they "tell me about regenerative farming, without telling me about regenerative farming..."
Emily Eder
Great Song Farm
Red Hook, NY
Jennifer Phillips
Gansvoort Farm
Germantown, NY
Tianna Kennedy
Star Route Farm / 607 CSA Charlottesville, NY
Rebecca Yoshino
Bard Farm
Annandale-on-Hudson, NY
Sample test posts have had thousands of views in their first days.
Distribution + engagement will increase with regular posting.
She’s got dairy in her blood. Shannon Finn of Cowbella shares about growing up on her farm.
“I grew up here...”
#multigenerational #dairyfarmer #newyork
